Brüno is a gay Austrian fashion guru. He has his own fashion based television show, Funkyzeit, the most popular German-language show of its kind outside of Germany. After he disgraces himself in front of his Funkyzeit fan base, he is ruined in German speaking Europe. He decides that in his quest for worldwide fame, he will move to Los Angeles and reinvent himself. Accompanying him to the US is Lutz, his former assistant's assistant. Lutz is the only person left in his circle that still believes in Brüno's greatness. Brüno goes through one reinvention of himself after another, ultimately straying to areas far removed from his own self. Perhaps when Brüno finds an activity that he truly does love, he will also find that über-fame he so desperately desires.

Borat Sagdiyev is a TV reporter of a popular show in Kazakhstan as Kazakhstan's sixth most famous man and a leading journalist. He is sent from his home to America by his government to make a documentary about American society and culture. Borat takes a course in New York City to understand American humor. While watching Baywatch on TV, Borat discovers how beautiful their women are in the form of C. J. Parker, who was played by actress Pamela Anderson who hails from Malibu, California. He decides to go on a cross-country road trip to California in a quest to make her his wife and take her back to his country. On his journey Borat and his producer encounter a country full of strange and wonderful Americans, real people in real chaotic situations with hysterical consequences.